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About Us

The S. Keren Watch Group has been on a journey since 1968  (that’s over 40 years) and is now one of the leading watch distributors in South Africa, but still evolving as we strive for tomorrow to be better than today.

Being all this means that aside from all of our 11 FOSSIL stores where you can get the iconic FOSSIL branded products such as watches, bags, jewellery and sunglasses you will also find top fashion labelled watches and jewellery such as Emporio Armani, DKNY, Diesel, adidas, Michael Kors, Burberry and MARC BY MARC JACOBS in the best retailers and jewellery shops nationwide.

Our first two stand-alone FOSSIL stores were opened in 1998 at Eastgate and the V&A Waterfront. In 2009 we launched www.watchgroup.co.za and in 2010 we launched www.fossil.co.za.  As we are ever evolving and growing watch this space for exciting news on our 11th store which is almost complete.

Our team is headed by Avi Keren, who takes great pride in steering and guiding the group with a passion for fashion. The team is filled with drive, energy and a commitment to being the absolute best in what they do. With our head office and service centre based in cosmopolitan Cape Town, we can direct the company nationwide through our more than competent staff who filter through all of South Africa’s 9 provinces making our products available to you. They are out there at the moment building stronger relationships with our clients and customers strengthening brands and making sure we keep up with ongoing innovation.